mescreen
Brand IdentityCreative DirectionArt DirectionGraphic DesignPackaging Design
A healthier you begins with me.
At the forefront of functional medicine innovation, mescreen reimagines what it means to understand health at the cellular level. Designed for the modern clinician, mescreen empowers practitioners to move beyond surface-level diagnostics and uncover what is actively happening within their patients’ mitochondria; the microscopic engines that define how energy is produced, utilized, and sustained throughout the body.
While traditional testing offers static snapshots or predictive models of what could or has occurred, mescreen introduces a living metric of real-time metric on cellular efficiency. This insight gives physicians an unprecedented ability to measure vitality as it happens, creating a foundation for truly personalized care and ongoing patient transformation.
The creative vision behind mescreen was to make this invisible science tangible. Collaborating with a multidisciplinary team of mitochondria experts and functional medicine clinicians, I developed a brand identity that captures the delicate intersection between biology and design. The visual world draws from cellular microscopy; the softly contoured membranes, refracted light, and organic gradients found within the human cell. Delicately translated into a modern, three-dimensional design language that communicates clarity, precision, and life.
Every brand element is intentional: the typography reflects structure and intelligence; the color palette echoes the luminescence of healthy mitochondrial activity with violets and soft neutrals suspended in light; and the organic forms mimic the cellular networks that power the body. Together, they create a visual vocabulary that makes complex science both accessible and inspiring, grounded in trust yet elevated through beauty.
Sean Fetcho • Co-Founder & CEO • Verséa Health, Inc. (parent company)
“Sean played a critical role in the development and launch of mescreen, our proprietary mitochondrial efficiency test, the first of its kind in the world. His ability to translate complex science into emotionally resonant and visually striking communication was instrumental to the product’s success in both the functional medicine space and the consumer wellness market.”
In the clinician experience, the brand extends beyond visual form and becomes a tool of communication and trust. Digital platforms were designed to simplify the scientific narrative, giving practitioners intuitive dashboards and reports that translate mitochondrial data into actionable patient insights. In-practice materials guide both clinician and patient through a journey of discovery, bridging the emotional and analytical sides of care.
The result is a unified brand system that mirrors the very science it represents: elegant, adaptive, and alive. mescreen is not just a diagnostic test, but a redefinition of preventive medicine, transforming every patient interaction into a moment of cellular awareness.
The mescreen packaging carries the brand’s story beyond the science by turning the microscopic world of cellular health into something you can hold. Each at-home test arrives to patients in a sculpted form inspired by a living cell. The organic construction showcases the curves and contoured beauty within us all. This tactile encounter transforms unboxing into an act of discovery and a memorable moment where the pursuit of vitality begins in your hands.
As customers progress through their testing journey, each shipment introduces a new cell-shape, subtly building a physical representation of their transformation. By the program’s end, this forms a complete “cell collection”; a personal monument to their inner evolution, powered by mescreen.
Sector
Wellness, Functional Medicine, Science, Innovation