Verséa Ophthalmics
Creative Strategy Art DirectionBrand StrategyGraphic Design Production managementRedirect the Current
Verséa Ophthalmics is a new solutions provider in the eye care space, on a mission to transform clinical approaches to ocular surface diseases and ocular surgery. The company focuses on providing innovative Tear-Bases Point-of-Care (T-POC) quantitative testing platform and biologic solutions that optimize patient diagnosis, treatments, and management of various eye care conditions, including Dry Eye Disease (DED) and pterygium surgery. Our team needed to communicate the innovative diagnostic and treatment process developed by our nationally recognized eye care experts to help other physicians treat the over 16 million patients diagnosed with DED.
I shaped a message that conveys a new diagnostic and treatment system offering clarity, confidence, and optimism in a space that standardizes guesswork. A campaign that represents a healthier patient’s tomorrow by innovating practitioner’s steps of service today. Since the campaign’s conception in 2022, Verséa Ophthalmics has tracked 70% revenue growth year over year into 2024 with projections to increase through 2025.
Dr. Robert Sambursky • President • Verséa Ophthalmics, Inc.“SEAN BROUGHT REMARKABLE CREATIVITY, STRATEGIC INSIGHTS, AND FOCUS ON THE CUSTOMER EXPERIENCE TO EVERY PROJECT WE COLLABORATED ON. SEAN HAS A UNIQUE ABILITY TO COMBINE AESTHETIC EXCELLENCE WITH MARKET INSIGHT. HE EXCELS AT TRANSLATING COMPLEX BRANDING MESSAGES INTO CLEAN, COMPELLING DESIGNS THAT RESONATE WITH OUR CUSTOMERS. ”
The Redirect the Current campaign is grounded in creating powerful, lasting connections with our clinicians by transforming education into experience. At industry expos, we bring this to life through immersive activations that go beyond information and work to spark curiosity, inspire understanding, and make our message memorable. By blending storytelling, science, and sensory design, we invite eye care professionals into a journey that mirrors the patient experience, leaving a meaningful impression that endures long after the event.
SINCE THE CAMPAIGN’S CONCEPTION IN 2022, VERSÉA OPHTHALMICS HAS TRACKED 70% REVENUE GROWTH YEAR OVER YEAR INTO 2024 WITH PROJECTIONS TO INCREASE INTO 2025.
Sector
Healthcare, Ophthalmology, Science, Innovation